Kawaii Krypt is a diverse pop culture brand I launched in 2020. Since then, I’ve created well over 100 original illustrations and designs for its merchandise line, building a strong collection of original IP across products like apparel, enamel pins, phone cases, and more
Each design has played a key role in building a recognizable and unique visual identity, which helped the brand build a strong community and gain a dedicated audience. This attention attracted major retailers like Hot Topic, Spencer’s Gifts, and For Your Entertainment.
The brand has done incredibly well with organic SEO by optimizing product listings with keywords on select e-commerce platforms to boost visibility and reach. Along with SEO, Amazon Ads, Etsy Ads, and social media marketing are used to reach a wider audience. By focusing on keyword research and targeted campaigns, I’ve been able to keep up with trends and consistently grow both sales and brand recognition.
During the height of the pandemic, I realized there was a growing demand for adult coloring books as many people were at home discovering new hobbies. I published three adult coloring books on Amazon, and the reception was stellar. The most popular title currently holds a 4.7-star rating with 745 reviews. Not bad.
Some notable campaigns and artwork throughout the years. Check out Rob Halford, the lead singer of Judas Priest, rocking one of my tees below—pretty cool!
Working with my distributor has opened up exciting opportunities to pitch my designs and products to major brands like Pabst Blue Ribbon, Warner Bros., and Funko. I feel incredibly humbled to have the chance to collaborate with such iconic companies and share my ideas with them. It’s a rewarding experience to see my work resonate with brands that have made a significant impact in their industries.
Looking forward, I’m excited to expand the brand into new territory with vinyl figures and plush toys, bringing even more of the brand’s unique characters to life!
In 2024, I wanted to focus on helping others with their online journey. I expanded the brand to include a range of digital products specifically tailored for Twitch and Discord streamers. The product line includes animated emotes, custom subscription badges, and stream panels.
