Ironpaw is a canine supplement brand, focusing on barbershop-inspired health products and tattoo-themed apparel to fill a gap in the market for tough dogs and their human counterparts. This involved developing a distinctive visual identity that reflects the brand's commitment to quality, including a memorable logo and packaging that stands out on shelves while effectively communicating the product benefits to pet owners.
An apparel line was designed to cross-promote the brand’s health products. The goal was to create a connection between the supplements and the apparel, drawing inspiration from traditional tattoo artists like Sailor Jerry and Lyle Tuttle. The bold, timeless tattoo style was a perfect fit for the brand’s tough, edgy image, appealing to dog owners who want their pets to look as strong and stylish as they feel. The designs are intended to bridge the gap between health and lifestyle, making both products stand out.
I’m currently exploring new opportunities and would love to discuss how my design skills can contribute to your team. Feel free to reach out—I’d be happy to connect!
