Love Thy Canine

Ironpaw enters the canine supplement market with a bold fusion of barbershop-inspired quality and tattoo-themed aesthetics, targeting owners of “tough” dogs. To carve a unique space, the brand identity strategically combines vintage design with clear communication of health benefits. This distinctive approach aims to resonate with a specific customer base seeking both effective supplements and a brand that reflects a strong, enduring style for their canine companions.

A Cut Above for Canines

Ironpaw’s packaging stands a cut above with its barbershop-inspired design, featuring sleek matte black containers, gold accents, and bold typography that echo vintage shop signs. Every detail is crafted to toughen up your pup with a timeless, rugged style that reflects the brand’s commitment to quality.

Bark with a Familiar Spark

Since dogs can’t get tattoos, Ironpaw’s apparel offers the next best thing, channeling the legendary tattoo styles of Sailor Jerry and Lyle Tuttle. This apparel line showcases a spin on these old school designs, giving dogs and their owners a way to wear their personality. The line cross-promotes the supplements, merging health and style with a bold, timeless look that resonates with Ironpaw’s gritty, rugged ethos.

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I’m currently exploring new opportunities and would love to discuss how my design skills can contribute to your team. Feel free to reach out—I’d be happy to connect!

© 2025 Jeffrey Kraft